Rains World

Rains is an outerwear lifestyle brand. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. A coated waterproof fabric palette inspired by Rains’ first design – a contemporary reinterpretation of the classic rubber raincoat. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents.

Latest

Updates on the most recent from Rains.

  • Store Opening–Den Haag

    Noordeinde 48, Den Haag.

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  • Store Opening–Dublin

    21 Wicklow Street, Dublin.

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  • Virgil Van Dijk joins Vogue Scandinavia in an editorial profiling Rains.

    Counting Van Dijk as a friend and muse of the house, the star footballer sports the SS24 runway collection on the Vogue shoot in one of his rare off-days.

    Read the full article
  • Spring–Summer 2024

    DRENCHED. Embrace the downpour. Rains reconnects with outdoor elements and reclaims ownership of its technical specialty – coated fabrics.

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  • Store Opening–Shoreditch

    39 Brushfield St, London.

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  • Store Opening–Berlin

    Kurfürstendamn 200, Berlin⁠.

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Runway

Explore the looks from Paris Fashion Week.

Stores

Global destinations for weather-ready outfitting.

By honoring the beauty of each physical location, we adapt our design to create unique expressions.

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Collections

The iconic pillars that make up Rains.

  • Travel

    Rains’ new line of bags shares one commonality - they’re engineered for travel. Delivered in a minimalist execution with a focus on technical innovation.

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  • Backpacks

    Rains’ waterproof backpacks are cut from signature weather-ready fabrics for optimal performance in outdoors conditions. The collection includes a variety of styles and sizes to suit every need; each one organized to meet the demands of busy modern
    lifestyles.

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  • Thermal

    From lightweight liners to robust winter-ready jackets; every element of the all-new Thermal collection has been designed with intention. Five distinctive series provide options and alternatives for all climates and sartorial inclinations.

Responsibility

Learn more about our initiatives.

  • As a global lifestyle retailer and manufacturer, operating in locations worldwide, Rains has a responsibility to ensure a positive impact on our people, the environment, and the communities in which we work.

  • Our starting point to product sustainability is found in safety and durability, by developing products that are safe to wear for people and, in the long run, have less impact on the planet. Rains has specifically chosen PU-coating as its signature, as it is significantly more environmentally friendly than its hormone disrupting alternatives: PVC and DWR-PFC.

  • With a holistic approach to sustainability, we aim to make responsible choices in every part of our business, including the way we design and operate our stores and offices, as well as how we move our products around the globe.

  • We are committed to setting high ethical standards in production and ensuring mindful manufacturing through audits, training and education. Our commitment is stamped by amfori BSCI membership and a commitment to implementing the UN’s universal, international minimum standards for responsible business behaviors.

  • Longevity has shown to be one of the most influential parameters for improving environmental impacts. In other words: the longer a raincoat lasts, the smaller its annual environmental impact will be. In this case, product care and maintenance are essential aspects of Rains sustainability initiatives.

  • All components of Rains’ products stand confidently under the standards of REACH; the European legislation regulating registrations, evaluations, authorizations and restrictions of chemicals. Our product pledge is based on strict European legal requirement and voluntary initiatives acted in accordance with in all our operating countries.

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