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New Rains store in Shanghai

288 Fengxian Lu, Jing'An District, Shanghai

The conceptual space is located in the Jing An District, just two-minutes from the iconic shopping street of Nanjing Xi Lu.

The interior design creates an experiential intersection between brand, consumer, and locale. A space that is authentically Rains while reflecting Shanghai. Minimalistic yet distinctive and premium. A direction underscored by a rich material mix in Rains’ icon colors of warm grey and yellow – the latter used most notably on the store’s illuminated geometric installation.


Store hours
Monday to Sunday 10am - 9pm